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20 January 2021 | Hotels

Christie & Co bring to market the Mercure Birmingham Barons Court Hotel

Specialist business property advisor, Christie & Co has brought to market, the Mercure Birmingham Barons Court Hotel, a stylish and contemporary mid-range hotel located in Walsall Wood.

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The Mercure Birmingham Barons Court lies in the middle of England’s heartlands, to the north of Birmingham. The hotel is well positioned near the M6 toll, with good links to the M6, M5 AND M42 leading to the M40. Additionally, Birmingham International Airport is just over 20 miles away, making the hotel a popular choice for both leisure and business layovers.
 
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The hotel is situated in an historic property dating back to 1901 and now comprises 98 modern en-suite bedrooms, an in-house bar and restaurant, and conference and event space for up to 700 guests. It is currently managed by the Talash Hotel Limited as part of their portfolio of 12 hotels. The group is now looking to sell the business to pursue other property interests.
 
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The sale of the Mercure Birmingham Barons Court presents a rare opportunity to acquire a substantial hotel in the Midlands, with the benefit of the Mercure franchise agreement in place. Equally, the site offers various asset management opportunities, subject to the relevant planning permissions. The hotel will be sold as a TOGC.

Talash Hotels comments, “The hotel commands an enviable position on Lichfield Road and is in close proximity to key conurbations and businesses in the area. We have deployed a significant amount of capital expenditure in recent years to bring the hotel up to brand standards. As such, very little additional investment is required, so it’s a great opportunity for a new owner to take on the business and build on its existing success. We’ve thoroughly enjoyed managing the hotel, but the time has come to pass it on, and we look forward to finding the right new owner with the help of Christie & Co.”

Charles Jones, Associate Director in Christie & Co’s Hospitality team is handling the sale and comments, “2020 proved to be a challenging year due to COVID-19, however branded hotel opportunities remained very much in high demand, with our team achieving in excess of 360 offers accepted. We’ve seen similar demand levels in the first few weeks of 2021, so we’re excited to launch this opportunity to market and expect a significant level of interest.”

The Mercure Birmingham Barons Court is currently on the market with a guide price of £2,850,000.

 
 
For further information on this press release, contact:
Bronte Hughes, Corporate Communications Executive
P: 020 7227 0794 or E: bronte.hughes@christie.com
 

Contact the agent:
Charles Jones, Associate Director – Hospitality
P: +44 7526 176 359
E: Charles.jones@christie.com
 

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