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29 November 2017 | Hotels

The George Hotel, Cheltenham, comes to the market through Christie & Co

​Specialist business property adviser, Christie & Co has been instructed to sell The George Hotel in Cheltenham off a guide price of £3,600,000. The Regency town is famous for its festivals and events, the world-renowned Gold Cup and the ever-popular Jazz, Science, Music and Literature Festivals.

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The 31 bedroom hotel is situated in the heart of Cheltenham, the cultural capital of the Cotswolds, and is an impressive Grade II listed property dating from 1840 made up of five converted townhouses.



Located on St George's Road to the west of Cheltenham town centre, the property  is in close proximity to many shops and amenities,  the famous Promenade, The Montpellier district and within one mile from Cheltenham Spa train station and within two miles of the world famous Cheltenham Racecourse.

Matthew Smith, Director at Christie & Co’s Bristol office comments, "This is a rare opportunity to purchase an established freehold hotel business in Central Cheltenham.  We expect to see high demand from buyers, both local and international, looking to secure a freehold asset in one of the UK’s most desirable towns. The opportunity provides an array of possibilities to maximise gross profit margins by reconfiguring and creating more bedrooms, continue operating as a full service hotel or perhaps an alternative use.”