The Royal Ashton Hotel is situated in a prominent trading position, a short walk from Taunton town centre, Taunton train station and the County Cricket Ground. Taunton has been designated as a Garden Town and has plenty to offer from individual boutiques to historic architecture, modern dining to unspoilt views across the Blackdown Hills and the Quantock Hills (both Areas of Outstanding Natural Beauty).
Additionally, the hotel is a short walk from the Riverside at Coal Orchard, a development of homes, shops, leisure and restaurants built next to the Brewhouse Theatre. The Council are regenerating this area to open up the waterfront with a new plaza and steps to the water’s edge. Further regeneration work can be seen close by at Firepool; a development which contains mixed residential office, leisure and retail.
Taunton also has excellent transport connections via the M5 motorway and mainline rail links, making the hotel popular with a range of guests including leisure, business and contractors, many of which book in for extended stays. GWR is now running more trains to and from Taunton and along with local and national partners, is investing to redevelop the station and its interchange facilities.
The hotel, a substantial four-storey mid-terrace building, has undergone an extensive refurbishment program since it was acquired by the current owners, Dominic Stead and Antony Smith in 2016. This has included external rendering, reconfiguration of certain rooms to provide more family accommodation, WIFI access throughout the hotel, updating of the lobby, communal areas and en-suite bathrooms and ongoing updates to the bedrooms.
Antony comments, “We have worked hard to establish ourselves as a clean, comfortable and friendly destination for guests with an exceptionally professional team on the ground, which is validated by our 8.5 rating on Booking.com. We look forward to passing the reins onto a new owner who will carry the hotel forward.”
The property comprises 34 en-suite bedrooms of various sizes. On the ground-floor is a two-bedroom apartment which the current owners choose to let out as a self-catering unit and situated on the third floor is an unused one-bedroom apartment which could be converted into an owners or managers flat.
The hotel does not provide a breakfast service and trades on a room only basis, however there are communal kitchen facilities on the first and second floors and a number of bedrooms contain kitchenette facilities.
The sale of the Royal Ashton Hotel presents a superb opportunity for a new owner to take over the running of this well established and profitable business. There are numerous opportunities to increase revenue and profitability, through the continued program of bedroom improvements or by being more hands on than the current owners.
Stephen Champion, Director at Christie & Co is handling the sale and comments, “The Royal Ashton Hotel is ideally situated to serve visitors to Taunton and the surrounding areas. We expect this exciting business opportunity to generate considerable interest from a wide variety of buyers.”
The Royal Ashton Hotel is on the market with a guide price of £850,000 for the freehold.
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