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Rising volume for cosmetic dentistry drives dentists’ incomes by 20%

The quest for a ‘Hollywood smile’ has led to top dentists’ incomes going up by 20%. Justin Davies of Christie + Co’s Specialist Dental team says that an increasing amount of practices he is marketing and advising have diversified their businesses from just providing general dentistry, to offering patients a variety of cutting-edge cosmetic services.

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More dentists today are qualifying or pursuing post graduate degrees and investing time and money in cosmetic dentistry and additional specialisms. As a result, the availability of such treatments is increasing to the general public.

One of the reasons for this surge in cosmetic dentistry is down to society becoming increasingly image-conscious. Our feedback from dentists reveals that cosmetic dentistry is no longer just for the rich. Young people in pursuit for perfect teeth are willing to fork out for treatments such as laser whitening, veneers and invisible braces. Society seems to be less tolerant of physical imperfections; gleaming white smiles go hand in hand with social and financial prosperity.

The economic downturn hit Private dentistry hard overall, and in turn the demand for cosmetic dental treatment, as Brits tightened their belts in all aspects of spending. Clinics turned to voucher websites such as Groupon to successfully drum up business by offering heavily discounted treatments.”

As a consequence of cosmetic dentistry’s growing demand and financial benefits for vendors, dental practices with an established service are highly sought after by a variety of purchaser profiles in the market today.

Christie + Co is looking forward to attending the Dentistry Show at NEC Birmingham on the 17th & 18th of April. Once again, we welcome all visitors to our Stand G55, where our Specialist Dental Team will be on hand to provide guidance or assistance in any aspect of buying, selling or financing a dental practice.

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