
Care UK
In this section, we explore the UK care market in 2024 and provide predictions for the sector in 2025.
Market Overview
In many ways, 2024 was a year of growth in the UK care market, with the majority of operators reporting an improvement in occupancy levels and a reduction in agency usage. We saw a return in buyer confidence which resulted in an increase in transactional activity across the market, especially from the first-time buyer and independent segments. However, deal times were delayed as issues with the Care Quality Commission (CQC) persisted.
There was a clear re-emergence of real estate investment activity following a relatively benign market environment in 2023 whereby investors adjusted to a range of factors including higher interest rates, inflationary pressures, and an upward movement in government gilts. In 2024, we saw yields stabilise, with market activity seeing a notable pick up.
The land and development market faced stronger headwinds due to construction cost inflation, ongoing challenges in the planning system, and the availability of debt. However, the need for future-proof care beds remains undiminished, and the underlying ESG credentials, together with future bed demand, remain compelling for investors. We expect the combination of improved operational trading performance and stabilisation of construction costs, to provide increasing confidence to return the development markets, resulting in an uptick in demand for consented sites and transactional activity forecast for 2025. A greater number of developments are coming forward in untapped regions, including the southwest of England, Wales, and London, and we anticipate that this will continue into 2025.
Policy & Sector Funding
It was disappointing that the social care sector was overlooked in the Autumn Budget 2024. It is, however, positive to see the Government delivering on an increase in NHS funding (before reform) which is a necessary start, with more details on future funding expected in the NHS 10-year plan in Spring. The ongoing issue of local governance financing was also acknowledged with an increase in funding of £1.3 billion for councils, £600,000 of which is earmarked for social care (adult and children’s), though a fraction of this is likely to reach the elderly care sector. The additional increase in the National Living Wage (NLW) and employer National Insurance contributions (NICs) creates further stress on employers where staffing costs are already at circa 60%.
Whilst the increase in Capital Gains Tax (CGT) was not as great as we had anticipated, the overall tax burden is now at a historic high. What we have now, though, is certainty, which is key for our markets to operate effectively. Business owners can now plan their exit strategies with the knowledge of their tax burden, and we expect to see some much-needed stability in the market.

Richard Lunn
Managing Director - Care
Key Market Trends
As of 31 March 2024 compared with figures taken on 31 March 2023:
Price Index
Movement in the average price of assets sold, year-on-year.
Higher interest rates hampered new deal activity early in 2024, and the calling of a general election created uncertainty in the market. This led to buyer hesitancy and a decline in the number of care homes coming to the market. Positively, activity levels increased in Q3 following a reduction in interest rates and the general election result. The impact of the changes in employer National Insurance contributions (NICs) in the Autumn Budget is yet to be fully understood, but the momentum of the transactional market was undiminished in Q4. Given the wider turbulence, underlying demand from investors remained strong with good prices achieved. Our price index reflects this with a 1% overall increase.
Market Sentiment
We anonymously surveyed care providers across the country to gather their views on the year ahead.
Market Predictions 2025
- Increased activity with interest rates easing
- Increased deals funded by REITS
- Continued first-time buyer activity
- Margins squeezed on those dependent on local authority fees
- ESG credentials will become increasingly important for both owners and funders
- Existing operators will continue to expand with a preference for businesses with upside
- Concern around staffing cost increases versus local authority fees
- We remain positive that healthcare will continue to be a key target sector for investors
Case Studies

Penylan House Nursing Home, Cardiff
Built in 2013, Penylan House is a luxury, 75-bedroom home that provides care for residential and nursing clients. It was previously owned by Linc, which merged with Pobl in April 2024. The sale of Penylan House formed part of the group’s wider disposal of its care portfolio.
In June 2024, it was sold to award-winning provider, Hallmark Luxury Care Homes. The acquisition marked a key milestone in the group’s growth strategy.

St Quentin Care Homes Ltd, Staffordshire
Established in 1989, St Quentin Care Homes comprises three highly profitable homes - St Quentin Nursing Home, The Hawthorns, and Langley House which all sit on the same site. The group was previously owned by the Averill family, who decided to sell it as part of their retirement strategy.
In September 2024, the three homes were sold to HMT Charitable Trust which owns a number of homes and two private hospitals.

Land at Cove Road, Hampshire
Award-winning developer, Frontier Estates Limited, gained planning consent in November 2023 following an appeal process for a 70-bedroom care home in a prominent location on Cove Road in the desirable Hampshire town of Fleet. The thoughtfully designed consented care home will comprise en suite wet rooms to all bedrooms and luxury resident amenities.
In November 2024, the site was sold to leading care provider, Oakland Care, which plans to complete construction in 2027.
CGI: Vestar
Major Transaction from 2024
| Date | Business | Purchaser | Details |
| 2024 | Four Seasons Health Care Group | Various | 64 care homes sold on behalf of Four Seasons Health Care Group in one of the most complex and high-profile divestment projects undertaken in the sector |
| Mar | Elmfield Care | The Orders of St John Care Trust (OSJCT) | Elmfield Care offers residential dementia and respite care for up to 200 residents across three purpose-built luxury care homes in Wiltshire and Gloucestershire |
| May | Hartford Care | Foundation Partners and Deer Capital | Foundation Partners and Deer Capital acquired Hartford Care for a sum over £100 million. Hartford Care’s existing portfolio comprises 21 homes |
| June | Signature Senior Lifestyle | PGIM Real Estate + Elevation Advisors LLP | PGIM Real Estate partnered with Elevation Advisors LLP to acquire the real estate and operations of Signature Senior Lifestyle – a portfolio comprising 13 senior living communities in and around Greater London |
| Aug | Northwest Healthcare Properties | Assura plc | This group comprises Northwest’s entire UK portfolio of 14 fully operational private hospitals with an average of 36 registered beds per hospital |
| Sept | Oyster Care Homes | Aedifica | Healthcare real estate investment trust, Aedifica, acquired four care homes with a total capacity of 264 residents for £61.5 million |
| Oct | Care UK | Welltower | One of Britain’s largest care home chains, Care UK, which operates more than 150 residential homes, sold to an American property investment company, Welltower |
| Nov | New Care | Lovett Care | Cheshire-based, New Care, comprises a portfolio of 15 facilities providing 1,057 care beds in Cheshire, Merseyside, Lancashire, Greater Manchester, Yorkshire, and Nottinghamshire |