UK leisure sector shows resilience amid cost pressures and changing consumer demand, Christie & Co report reveals
Specialist business property adviser, Christie & Co, has today launched its annual Business Outlook report, 'Business Outlook 2026', which reflects on key market activity, trends and challenges of 2025 and forecasts what 2026 might bring across the industries in which Christie & Co operates including the leisure sector.
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The report reveals that the leisure market, including holiday parks, marinas, visitor attractions, gyms and cinemas, has remained resilient despite economic and regulatory challenges. Consumer appetite for leisure experiences is strong, driving growth in holiday parks, marinas and active leisure venues, with sustained demand for short breaks, wellness activities and family-oriented experiences.
In the holiday park sector, demand remains particularly high for parks with more than 150 pitches which offer dependable pitch fee income. In the marina market, despite the pandemic-driven boating boom having eased, occupancy rates at established marinas remain high and there is a growing interest from younger demographics entering a traditionally older market.
However, investment volumes in leisure property were subdued in 2025, reflecting concerns over occupier credit ratings and uneven recovery across sub-sectors. Interest rate reductions offered some relief, but inflationary pressures and rising National Living Wage and employer National Insurance contributions intensified cost burdens, with insolvency rates still above pre-pandemic levels.
Labour shortages also continued to impact the leisure sector, especially in skilled roles across fitness, entertainment and tourism. Operators have responded with automation and flexible staffing models, though recruitment remains a challenge, particularly in seasonal destinations. ESG considerations are also increasingly shaping investment and operational decisions for leisure business owners.
The report highlights continued investor interest, particularly in assets which offer immersive, experiential and wellness-oriented offerings, while high-net-worth individuals and family offices also remain active.
Looking to the year ahead, the report outlines Christie & Co’s market predictions:
- Continued growth in experiential and active leisure, driven by shifting consumer demand for experiences
- ESG will become a core investment criterion and competitive differentiator
- Staffing pressures will drive workforce innovation through flexible contracts, upskilling and automation
- Energy and insurance costs will remain volatile and interest rates, though expected to fall, will keep financing comparatively expensive and bank lending will continue to favour established operators
Jon Patrick, Director – Head of Leisure & Development at Christie & Co, commented, “While cost pressures and staff shortages remain challenging, consumer demand for experiences continues to drive growth across holiday parks, marinas and visitor attractions. Investors are increasingly focussing on assets which combine immersive experiences with strong ESG credentials, and operators who innovate in these areas will stand out. With cautious lending and selective expansion shaping the market, 2026 offers opportunities for those prepared to adapt and invest strategically.”
Click here to read the full report: https://www.christie.com/news-resources/business-outlook-2026/leisure/
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