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Fragrance Group acquires the iconic Grand Atlantic Hotel in Weston-super-Mare

Specialist hotel property adviser, Christie & Co, has announced the latest sale for Coast & Country Hotels. The iconic Grand Atlantic Hotel in Weston-super-Mare has been sold to leading Singaporean-based hospitality investor, Fragrance Group.

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Great Atlantic Hotel in Weston-super-Mare, Somerset

RBH Hospitality Management, one of the UK’s leading hospitality management companies and current operators for 10 other Fragrance-owned hotels, has been appointed to operate the hotel. James Barnett, Legal Director at Foot Anstey, acted for Fragrance in the acquisition of the property.

Set in an elegant Victorian building on the town seafront, with breathtaking panoramic views of the Bristol Channel, this famous 72-bedroom hotel has been regarded as one of the resorts leading hotels for generations.

Jeremy Jones, Head of Hotel Brokerage at Christie & Co, who acted for the seller, comments, "We are delighted to announce The Grand Atlantic, Weston-super-Mare will be joining Fragrance Group’s growing list of leisure and city centre-based UK hotels.

“The property is one of the 33 leisure-focused hotels that we are currently marketing on behalf of Coast & Country, which have received very strong interest to date. Positioned in leading resort and leisure destinations across England, Scotland and Wales, the portfolio represents some of the best-known hospitality businesses in their respective markets. A number of these assets remain available, and we invite any interested parties to get in touch.”

James Greenslade, Director of Hotel Capital Markets at Savills acted for Fragrance Group in the sale. He comments, “Savills are pleased to have acquired the Grand Atlantic on behalf of the Fragrance Group and we look forward to seeing its success as part of their portfolio in the future.”

Enquiries regarding the remaining Coast & Country Hotels on the market should be directed to Jeremy Jones, Head of Hotel Brokerage at Christie & Co or Ed Bellfield, Regional Director – South Hotels at Christie & Co.

Martin Rogers, representing Fragrance Group, said “The Grand Atlantic Hotel is a wonderful addition to Fragrance Group’s growing portfolio, and we are delighted to be able to continue investing in the UK regional markets, in particular seaside destinations.”


For further information on this press release, contact:
Bronte Hughes, Corporate Communications Manager
P: 020 7227 0794 or E:

Contact the agents:
Jeremy Jones, Head of Hotel Brokerage
M: +44 (0) 7764 241 284 or E:

Ed Bellfield, Regional Director – South Hotels
M: +44 (0) 7713 061 171 or E:

Visit our Business Search page to find out more about our current hotel listings.

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