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Historic Highland hotel sold to Apex Hotels Ltd through Christie & Co

Specialist business property adviser, Christie & Co is pleased to announce the Pine Trees Hotel, a family-owned Scottish country house hotel in the picturesque Highland town of Pitlochry, has been sold to Apex Hotels Limited.

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Set in an historic Victorian mansion, within ten acres of lush gardens and woodland, Pine Trees Hotel offers a classic Scottish highlands experience, complete with traditional furnishings and log fires throughout its 29 en-suite rooms, bar and restaurant. Recent refurbishments ensure guests experience a high-quality, modern interior, whilst retaining the traditional style and old-world charm.

The hotel will now join the Apex Hotels Limited family, a four-star luxury hotel group which operate eight luxury hotels in some of UK's most popular cities including London, Bath, Edinburgh, Dundee & Glasgow.

Apex Hotels Chief Executive, Angela Vickers said, “The acquisition of Pine Trees Hotel illustrates our commitment to delivering sustainable growth in the UK market and we are delighted to add The Pine Trees Hotel to the Apex family. This move was the perfect fit in seeking to diversify the Apex Hotels brand in more rural locations to provide our guests with greater choice alongside existing city centre locations.”

Brian Sheldon, Regional Director (Hospitality) Scotland who brokered the deal adds, “The sale of The Pine Trees Hotel epitomises the demand for quality and established Country House Hotels in good locations throughout Scotland. The hotel has been meticulously looked after by the family, although being run under management, with no expense being spared in decoration and refurbishment over the years of their ownership, Major and Mrs Barlow look forward to a well deserved break before their next venture.”

The previous owners, Major and Mrs. Barlow conclude, “We would like to take this opportunity to thank the team at the Pine Trees Hotel for all their hard work over the past five years. Their dedication and service to customers has been endless, making the Pine Trees Hotel a wonderful, comfortable place to stay. The management and staff would also like to thank all the customers for their support during the challenging times after the pandemic closures.

For further information on this press release, contact:                

Bronte Hughes, Corporate Communications Manager

P: 020 7227 0794 or E:

Contact the agent:

Brian Sheldon, Regional Director - Hospitality Scotland

M: 07764 241 315 or E:

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