Loungers acquires new venue in Ludlow
Specialist business property adviser Christie & Co has announced that The George on Castle Square in Ludlow, Shropshire, has been acquired by Loungers.
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The George is a Grade II listed hospitality venue with spacious drinking and dining areas and a south-facing outdoor terrace. The venue blends historic charm with contemporary design, making it a popular choice for all-day dining and social occasions.
The George has been acquired by Loungers Ltd, one of the UK’s fastest growing hospitality operators, who add The George to over 300 all-day hospitality venues they operate across the UK. Loungers plan to reopen The George under its Lounge brand, which focuses on creating community-driven café-bars offering a ‘home from home’ experience.
Hux Norman, Senior Acquisitions Manager at Loungers, commented, “The George sits in an absolute prime location in the town centre, overlooking both the market square and providing return frontage onto the main town car park. It benefits from an extensive external dining terrace with a south westerly orientation, allowing for all day sunlit dining.
“We have wanted to find a site in Ludlow for ten years or so but had yet to find that perfect mix of historic building, pitch and operational capability. We believe that this building ticks all those boxes.”
The sale process was managed by James Dodd and Tim Widdows at Christie & Co, who commented, “It is fantastic to have secured a new lease for The George in Ludlow with Loungers. Amid economic uncertainty, this deal reflects strong confidence in the hospitality sector and the enduring appeal of Ludlow as a destination. Loungers’ commitment to creating vibrant, community-focused venues makes them the perfect operator to breathe new life into this iconic site.”
