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New owners for successful Leicestershire day nursery as founders retire

Specialist business property adviser, Christie & Co, has announced the sale of Nurture Me Day Nursery in Lutterworth, Leicestershire.

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Nurture Me Day Nursery in Lutterworth, Leicestershire


Established in 2012 by Gill Masters and Helen Smith, Nurture Me Day Nursery is a delightful, ‘Good’ rated setting which has the capacity for up to 106 children, as well as an out-of-school and holiday club provision for 25. The nursery is a mainstay within its local community of Lutterworth and has garnered a tremendous reputation due to the consistently excellent level of care delivered and first-class facilities and, as a result, enjoys healthy occupancy levels.

Following a confidential sales process with David Eaves at Christie & Co, it has been purchased by Kids Planet Day Nurseries which now owns 190 settings across the UK.

Gill Masters and Helen Smith, former owners of Nurture Me Day Nursery, comment, “Having enjoyed substantial growth over the past few years, we decided it was time to join a family-owned group of nurseries who could provide the central support needed for a larger setting, which also facilitated our retirement. Kids Planet was a great ‘fit’ with similar values to Nurture Me, and we both feel that the future of our lovely nursery is in very safe hands, for parents, children and of course our amazing staff team.”

Clare Roberts, CEO at Kids Planet Day Nurseries, comments, “I am delighted to welcome Nurture Me.  The nursery fits well into the Kids Planet family, coming with a well-established leadership team and a highly qualified workforce. Nurture Me expands our offering in Leicestershire, and we are excited to support the whole team and families moving forward.”

David Eaves, Director – Childcare & Education at Christie & Co, comments, “It was a pleasure to support Gill and Helen in the sale of Nurture Me. I originally met Gill back in late 2021 and we had discussed sale options at that point. It was clear that there was a fantastic underlying business that simply needed a little time to recover from the pandemic for them to achieve the right value. Having now got the business to an enviable level of occupancy and profitability, it was the perfect time for them to realise the benefit of their hard work. Using our sector experience and deep market knowledge we were able to secure multiple offers in a short space of time and achieve a completion only six weeks from agreeing terms.

“We continue to see an exceptional level of demand for high-quality childcare businesses across the East Midlands from a range of buyers. With demand outstripping supply in the current market, this creates an excellent opportunity for nursery owners to maximise the value they can achieve in a sale process.”

Nurture Me Day Nursery was sold for an undisclosed price.

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For further information on this press release, contact:
Phoebe Burrows, Corporate Communications Manager
P: 07540 063 598 or E: phoebe.burrows@christie.com

Contact the agent:
David Eaves, Director – Childcare & Education
P: 07711 767094 or E: david.eaves@christie.com

Visit Christie & Co’s Business Search page to find out more about current listings.

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