Truly Dental enters Scotland with purchase of private Glasgow practice
Specialist business property adviser, Christie & Co, has announced the sale of dental implant clinic, 3 Step Smiles, in Glasgow.
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3 Step Smiles is a four‑surgery, private dental implant clinic located within a modern retail unit. The practice occupies a prominent position on Dunlop Street in the heart of Glasgow, just a short walk from key transport hubs including Glasgow Central Station.
Eduardo Crooke Gonzalez de Aguilar started the practice in 2017, alongside Dr Blanca Crooke, who has been the principal dentist at the clinic for many years. Blanca has been central to the practice’s success, building strong, long-term patient relationships through her clinical skill and consistent care.
Following a confidential sales process with Kevin Strain at Christie & Co, the practice has been purchased by Dr Mo Shirin, Founder of Truly Dental. Truly Dental is an Irish-founded dental group with ten practices in Ireland, three in England, and one in Dubai. This acquisition marks the group’s first practice in Scotland with the vision to further expand across the UK.
Eduardo Crooke Gonzalez de Aguilar, former owner of 3 Step Smiles, comments, “After many rewarding years building 3 Step Smiles in Glasgow, the decision to sell was not taken lightly. I am incredibly proud of what we have achieved – creating a high-quality, patient-focused practice with a fantastic team at its heart.
"Throughout the process, it was important to me to find a buyer who shared the same values and vision for the future of the practice. I am delighted that Truly Dental will be taking the business forward and continuing to invest in both the team and patient care. Blanca Crooke will continue as part of the clinical team under Truly Dental, ensuring continuity of care and maintaining the close relationships she has built with patients over the years.”
Jimmy Dalton, CFO at Truly Dental, comments, “Glasgow is a brilliant fit for what Truly Dental is building. We're on a mission to make quality surgical dentistry accessible and affordable across the UK, and this acquisition puts Truly right where we want to be. Great practice, great city, and we can't wait to get stuck in.”
Kevin Strain, Senior Business Agent at Christie & Co, comments, “3 Step Smiles is a fantastic example of a high‑quality specialist dental practice, operating from a prime location in Glasgow city centre. Practices of this calibre, particularly those with a strong private income profile, continue to generate significant interest from both independent operators and growing groups.
“We were delighted to support Eduardo in achieving a successful outcome, securing a buyer in Truly Dental who is well positioned to build on the strong foundations already in place. This acquisition marks Truly Dental’s first location in Scotland, and we look forward to seeing their continued expansion in the market.”
3 Step Smiles was sold for an undisclosed price.
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