Christie & Co reviews the reasons for the increasing number of investors and operators from Asia into the European hotel market.
With the number of Asian travellers into Europe being on the increase and since a number of Asian countries have eased regulations in terms of overseas investments, coupled with a weak Euro and a stabilising European economy, more and more big Asian players – both operators and investors – are entering the continent in order to grab a slice of the pie. Germany seems to be particularly attractive for new market entrants.