Spain Hotel Market: Urban Destinations 2026
An insight into 17 Spanish urban hotel markets
Key Themes
“Spain enters the next phase of the hotel cycle from a position of considerable strength. The sector has successfully converted sustained demand growth into higher rates and improved profitability, while continuing to attract investment across both gateway cities and regional markets. As the market matures, performance is increasingly driven by demand quality, pricing power and destination positioning rather than recovery-led growth. The strongest opportunities are likely to emerge from destinations combining resilient demand, upside potential and further room for maturation, extending from established gateway cities to fast-evolving regional markets. This breadth of opportunities continues to differentiate Spain as one of Europe’s most compelling hotel investment markets.
“I hope you find this report useful. If you would like to discuss our findings in more detail, please get in touch.”
Nicolas Cousin
Managing Director - Spain & Portugal
Spain Hotel Market: Urban Destinations 2026
An insight into 17 Spanish urban hotel markets
About our Spain Hotel Team
Our Consultancy team in Spain & Portugal advises owners, investors, operators and financial institutions on decisions relating to their hotel assets and projects. We combine in-depth market knowledge, operational expertise and an international perspective to deliver commercial due diligence, feasibility studies, market analysis and strategic advisory services tailored to each project.
To find out more about the services we offer, click here.
Spain Hotel Market: Urban Destinations 2026
An insight into 17 Spanish urban hotel markets
Spain Hotels Team
Carine Bonnejean
Managing Director – Hotels & International
