Visitor Attractions
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What's happening in the visitor attractions market?
In this short video, Steve Rodell (Managing Director – Retail & Leisure, Christie & Co) outlines key trends from the leisure market in 2025 and shares some of his predictions for the year ahead.
To find out more about the marinas market, read our Business Outlook 2026 report.
Acquire a visitor attraction with expert guidance
Visitor attractions offer a compelling combination of operational income, property value, and destination brand. Whether you are seeking an established attraction with strong footfall or a repositioning opportunity with significant upside, our team can identify and secure the right asset for your strategy.
We work with private buyers, leisure operators, family offices, and institutional investors - applying the same rigour and expertise to every instruction regardless of scale.
In 2025, the Visitor Attractions Team...
Our specialist market insight
The UK visitor attractions market has demonstrated impressive recovery and growth in recent years, with consumer appetite for experience-led leisure continuing to outpace broader retail and hospitality spending. Diversified income - admissions, food and beverage, retail, events, and memberships - makes well-run attractions particularly resilient.
Our Business Outlook 2026 report provides a detailed analysis of performance trends, buyer activity, and investment themes shaping the sector.
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For clients looking to buy, grow or sell their business, we offer an unrivalled depth and breadth of experience that adds true value, enabling our clients to attain their goals.
Specialist advice across every type of visitor attraction
No two visitor attractions are the same - and our approach reflects that. We have experience across theme parks, wildlife attractions, heritage sites, farm attractions, indoor adventure centres, escape rooms, arts and cultural venues, and much more.
We combine deep operational understanding with rigorous financial analysis to deliver optimal transaction outcomes. From initial market appraisal through to completion, we work with you at every step.
Sold by Christie & Co
The Dinosaur Park, Pembrokeshire
Established in 1994, The Dinosaur Park is a popular family attraction near Tenby featuring over 90 animatronic dinosaurs, 36 rides and attractions, and a range of indoor and outdoor play and educational facilities, attracting more than 60,000 visitors annually. The award-winning site, recognised with TripAdvisor’s Travellers’ Choice Award in 2025, has been sold to a UK-based amusement and theme park operator.
