Her career began at BDO where she ran the Corporate Finance marketing function across the UK; formulating the go-to-market strategy for the M&A, Private Equity and Due Diligence teams. She then joined the legal sector; first at Withers worldwide where she was Head of EU and Asia Marketing for 11 years and then at Bircham Dyson Bell where she was Head of Business Development. Her professional qualifications don’t stop at Marketing; she holds Diplomas in both Horticulture and Garden Design and has a keen appreciation and understanding of the business and consumer side of the garden sector. Caroline is used to running large multi-disciplinary teams and has deep knowledge and experience in managing the business development function across different jurisdictions, client sectors and service offerings. Working at board level to initiate and deliver strategic programmes to support the growing ambitions of the business. Establishing and driving forward client-centric business objectives, with particular expertise in client experience management, new revenue stream development, Key Client management and integrated campaigns.