12/8/2023 | Dental Practices

Escape to the country: Benefits of owning a dental practice in the countryside

In the dynamic realm of dental practice ownership, the choice of location plays a pivotal role in determining the success and character of your venture. While urban settings have their allure, the unique charm of owning a practice in the countryside should not be overlooked.


Image: john crozier 

Here are some of the key benefits that come with setting up a practice away from the hustle and bustle of city life.

Building Lasting Community Connections

One of the most rewarding aspects of practising dentistry in the countryside is the opportunity to forge strong connections within a close-knit community. In rural areas, everyone knows their neighbours, creating a sense of trust and familiarity. Building lasting relationships with your patients becomes more than just a professional interaction; it is a genuine connection that fosters loyalty and lasting partnerships.

Embracing Lower Competition for Greater Success

Unlike urban centres where dental practices are on every corner, the countryside often presents a landscape with fewer competitors. This scarcity can transform your practice into the go-to option for dental care in the area. With less competition, your practice has more scope to thrive, attracting patients seeking personalised, attentive care.

Lower Overhead Costs for Increased Profitability

Running a dental practice comes with its fair share of overhead costs. However, the countryside offers a financial advantage with lower overhead expenses compared with its city counterparts. Reduced rent, utilities, and other operational costs contribute to increased profitability, allowing you to invest more in advanced technology and enhanced patient experiences.

Quality of Life, Balancing Professional Success with Personal Well-Being

In the serene surroundings of the countryside, you'll find a quieter, more relaxed lifestyle that can positively impact your overall well-being. The reduced stress of city living can result in a more focused and content dental practitioner. Balancing professional success with personal satisfaction becomes not just a goal but a tangible reality.

More for Your Money in the Countryside

With many practices located outside built-up areas, there is often a reduction in the multiple that is paid for goodwill. Additionally, the freehold property itself can be cheaper than something comparable in an urban area. This financial advantage is a clear attraction to many buyers, effectively providing more value for their investment.

Targeting a Prosperous Demographic

Across large parts of the UK, rural areas are typically populated with an older demographic that tends to have more disposable income. These patients are more likely to prioritise spending on their oral hygiene, which, in turn, proves beneficial to the practice's profitability. This demographic advantage positions your practice in a market where oral health is a priority, contributing to sustained growth and financial success.

Owning a dental practice in the countryside brings a host of unique advantages that contribute to both professional success and personal fulfilment. From building lasting community connections to enjoying lower competition, reduced overhead costs, and financial perks, the rural advantage is evident. As you consider the location for your next dental practice purchase, weigh the benefits of the countryside against the allure of city life. Ultimately, the decision lies in finding the perfect balance that aligns with your goals and the unique needs of the community you aim to serve.

For a confidential discussion regarding the dental market in the South West of England or South Wales, or to explore your business options, feel free to reach out to Jamie at jamie.williams@christie.com or call 07732 601 749.