Christie & Co instructed to sell iconic Norfolk Broads National Park boating business - Broom Boats of Brundall
Specialist business property adviser, Christie & Co has been instructed to sell Broom Boats of Brundall on behalf of Broom Marine Group.
Located on the River Yare, Broom Boats was established in 1898 and has been part of the Brundall boating community for 125 years maintaining, repairing and restoring boats of all types and make.
The business established a hire fleet in 1912 enabling clients to explore the unique landscape of the Norfolk Broads National Park, whilst today the business operates one of the newest fleets on the Norfolk Broads, all crafted by Broom Boats.
The 8.6-acre (3.49 ha) freehold site provides over 72,000 sq ft (6,719 sq m) of marine-related buildings together with 78 private marina berths and a £3.275m hire fleet comprising 24 luxury cruisers and 6 electrically operated day-craft and two fishing boats.
The most recent addition to the business was the acquisition of the former Yare public house adjacent to the site entrance in 2022. The property underwent a £600,000 transformation, opening in October 2022 as The White Heron with a food menu introduced in April 2023 and B&B from boats moored adjacent to the pub in November last year.
The business is operated under management and provides a number of business development opportunities including growing the food and beverage aspect of the business, further electrification of the fleet, the introduction of holiday accommodation as well as the potential to reconsider the potential for floating lodges as part of a wide redevelopment proposition.
Offers are invited for the business which will be sold as a going concern, with staff transferring to a new owner at completion.
Jon Patrick, Head of Leisure & Development at Christie & Co who is handling the sale process added, “We’ve witnessed an uptick in the demand for both inland and coastal marina and boating businesses over the last 18-months. This has come from existing UK and European operators, as well as boating and marine enthusiasts and investors. However, we’ve also seen greater activity in the sector from owners of holiday parks and associated leisure hospitality businesses which do share some similarities in terms of the underlying business model with marinas. As a result, we anticipate that interest in Broom Boats will come from a diverse range of parties.”
For further information on this press release, contact:
Bronte Hughes, Corporate Communications Manager
P: 020 7227 0794 or E: bronte.hughes@christie.com
Contact the agent:
Jon Patrick, Director, Director, Head of Leisure & Development
M: +44 7831 263 529 or E: jon.patrick@christie.com
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