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10 December 2015 | Hotels

The Dragon has awoken - Asian Investors and Operators conquer the European Hotel Market

Christie & Co reviews the reasons for the increasing number of investors and operators from Asia into the European hotel market.

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With the number of Asian travellers into Europe being on the increase and since a number of Asian countries have eased regulations in terms of overseas investments, coupled with a weak Euro and a stabilising European economy, more and more big Asian players – both operators and investors – are entering the continent in order to grab a slice of the pie. Germany seems to be particularly attractive for new market entrants.