UK Hotel Market Review 2026
Key Topics
“The UK hotel market is signalling a phase of stabilisation in 2026, underpinned by robust demand, following a period of increased complexity and heightened competition as new supply has been absorbed. Demand is resilient, but travellers are increasingly selective, with the post-Covid shift towards leisure-led travel continuing to shape performance.
“However, the ADR growth this supported is now easing, as overseas visitation is impacted by geopolitical conditions, and domestic travel patterns evolve in line with changing demographics and consumer behaviour. As a result, hoteliers face uneven demand growth alongside rising cost pressures, while navigating a rapidly evolving distribution landscape, driving the need for strategic investment in assets and technology to maintain visibility and market share.
“Against this backdrop, Christie & Co was ranked the most active hotel agent in the UK and Eurozone in 2025 by transaction volumes, according to MSCI Real Assets Global Brokerage Rankings. This reflects our continued leadership in transactional and advisory activity, and provides a unique perspective to reflect on the UK market, informed by operational, tourism and investment data.
"This review examines demand dynamics, tourism trends, and transaction activity, to provide an updated outlook for the UK hotel sector.”
Carine Bonnejean
Managing Director – Hotels & International
UK Hotel Market Review 2026
An insight into activity and trends in the UK hotel sector.
About our Hotel Team
At Christie & Co, our passionate team of award-winning property brokers, valuers and consultants covers the entire European hotel market, specialising in a diverse range of hotel assets from cosy B&Bs to luxurious all-inclusive resorts, independent properties, and internationally branded hotels.
Our decades-long track record has earned us recognition as the most active hotel agent and adviser in the UK and Europe, facilitating hundreds of property transactions annually. Offering bespoke advice and up-to-date sector intelligence, our expertise extends beyond mere transactions: whether you’re buying, selling, or seeking expert guidance, we’re your strategic partner in the dynamic world of hospitality.
UK Hotel Market Review 2026
An insight into activity and trends in the UK hotel sector.
Our Hotels Team
Carine Bonnejean
Managing Director – Hotels & International
